Politics and Colour

I chose to do a poster based on an issue in Vancouver. I chose to portray the homeless situation and the lack of affordable housing in the style of a Russian WWII poster. The colour scheme is the same as many posters of the era which was 2 colour screen prints. Considering that this message needed to reach the masses, 2 colour printing would and is more cost effective than full colour especially when money needs to be saved in an effort to fight war. The fonts used are the fonts very popular in American posters. Futura was probably the most used, as well as slab gothic such as avantgarde and franklin gothics. Because lettering was hand painted, artists tended to use these blocky slab fonts in order to save time and frustration in the actual creation of the design.




The slogan came from this American WWII poster I found that encourages Americans to buy Victory bonds for the future as well as aiding in the war. I thought the same kind of slogan, which was and is still effective in it's clear message would helping in the message of homelessness in Vancouver.